This week Onyx had a play date with her BFF, Jackson. As you can see by the toy parts in the background, they had a great time. Jackson, who is much older and wiser, is very patient with Onyx’s rambunctious and demanding nature. Watching these two play is a great reminder that it’s important to have FUN!
Those guys in London must think we’re great because now we’re in their newest book: Signs and Symbols, Communicating with Pattern.This time, Mark Hampshire and Keith Stephenson look at “functional signs and symbols that convey information, taking in musical notation, wayfinding icons, sign language and health and safety”. Whoa. On page 196 you’ll find our work for the National Folk Festival, and on page 243 you’ll find the system of icons we created for Mini-Clik. We are thrilled and flattered to be included in another excellent industry reference book: now, about that tax-deductible trip to London…
As J H I’s official Toy Demolition Specialist, Onyx is an efficiency expert and particularly enjoys removing the squeaker. This cute little hedgehog sent by Aunt Danielle lasted about 10 minutes…
Onyx feels very strongly about animal rights and recently purchased this T-shirt online. If you would like to buy one just like it, visit www.all-lifeobama.com. Note: it’s organic cotton! If you or your dog don’t want to wear the message, your car can: it’s also available as a bumpersticker.
When we first met JS Technologies they were using a drowning man to promote their legal collections software. An interesting image, perhaps, but not in line with how they wanted to be perceived in the marketplace, which was getting more and more competitive. After conducting a series of internal interviews as well as discussions with clients and prospects to determine their true and compelling points of difference, JS Technologies has been transformed to JST (which is how the industry already refers to them, kind of like Fed Ex) with a clear and meaningful brand position based on simplicity and ease of use. Armed with a snappy new ad campaign and an elegant new website, www.jstsimple.com, JST is poised to take over the collections law world!
We also celebrated the launch of the new site with some appropriately blue JSTinis (Christen’s idea)!
It is with sadness and affection that we must let you know Aaron will be leaving J H I to work freelance from his home in South Hill. The daily 90 minute interstate commute each way finally got to him. Aaron has been a solid member of our team, and we wish him well in his new role as “self-employed”.
Which creates an immediate opportunity for someone else: if you know any cracker jack graphic designers with great skills, a few years of experience and the ability to come up with and execute brilliant ideas while juggling multiple projects and managing clients like a Hollywood press agent, tell him/her to send his/her portfolio to johnhoms@jhigoodidea.com. We’re looking for someone who can fit right in with the rest of us aesthetically obsessed, time challenged, perfectionistic overacheivers….
In keeping with the longstanding J H I tradition of Great Office Dogs, for which a noble standard was set by the late, great Gilbert the Golden Hearted, Onyx has joined our staff. Onyx was a shelter dog in Brunswick County who participated in the Pen Pals program and received her AKC Good Canine Citizen certificate before joining us on Monday, March 24. Onyx is a lovely Lab mix; she is a glossy brownish black, about a year or so old, weighs around 50lbs and loves soft, squeaky toys: especially the one Aunt Danielle sent that looks just like a small dead squirrel. Onyx knows lots of tricks we are planning to try out in upcoming client meetings when things aren’t going so well. In return for her duties here, she has requested we encourage you to support SOS-PenPals, her alma mater. Onyx can be reached at onyx@jhigoodidea.com.
We have certainly struggled to find the right fit for our traffic and production manager position. At long last, we believe the search is over. On March 19 Betsy Sayre officially joined J H I and she is now busily getting up to speed on our clients, our projects, our systems and our many, many wonderfully charming personal idiosyncracies. Betsy previously worked at Genworth Financial, The Duboy Agency, Barber Martin Advertising and TECHEAD. We’re sure she’ll be telling us all what to do and when to do it really soon. And if she’s half as great as her references all say she is, we’ll love every minute of it. You can reach Betsy at betsy@jhigoodidea.com.
Yet another great woman has joined the staff here at J H I. (Aaron and John are beginning to feel seriously outnumbered). As of Monday, March 3 Christen Barber is our fearless Project Manager. Her role will be to lead both J H I and the client in our constant search for brilliant creative and strategic solutions. A Jersey Girl and Virginia Tech grad, Christen joins us from a large public relations firm in D.C. In search of a life featuring less time in traffic and more time with friends, she recently moved to Richmond and we were lucky enough to snare her before anyone else realized how great she is. An avid sports enthusiast, you’ll often find Christen at live sporting events (especially if the Hokies are playing), perusing the latest issue of ESPN Magazine, or trying new recipes in search of the perfect tailgating fare. In between games, she can be reached at christen@jhigoodidea.com.
Girls’ Choice:
Rehab, Amy Winehouse.
After all it is February, the longest month of the year….
