As most of you know, here at J H I we are BIG fans of RVA. So when our friends at Floricane reached out to us to participate in their “RIC/RVA: 400 years of Revolution, Innovation and Change” series of events, we jumped at the opportunity. The first installment was “Signs of the Times,” and Heidi and I were asked to lead groups of attendees in creating a tourism poster for Richmond. The event focused on lesser-known events in Richmond’s history, and the challenge in creating a poster was breaking common perceptions of Richmond as a tourism destination.
My group came up with the tongue-in-cheek “Get Off! In Richmond” headline to encourage travelers on 95 or 64 to get off the highway and experience all the amazing attractions Richmond has to offer.
Heidi’s group discussed the many “first” historical events that happened in Richmond, most of which people aren’t aware of. They talked about how these important moments intersected with so many other historical moments creating a ripple effect of change throughout the City of Richmond, the State of Virginia and even the entire nation. She wanted to communicate an interesting or lesser known fact about Richmond in a quick, unexpected and fun way, making the reader walk away with a “Huh, I didn’t know that about Richmond!” feeling. Heidi, Zane and Chris collaborated on these fun, bright posters.
Last week, the Greater Richmond Chamber of Commerce decided they would help get a few of the posters printed for sale at the i.e.* Start-Up Competition coming up on June 21st at Richmond CenterStage. They opened it up to voting and the top 3 were selected to be printed. I was very excited to receive word that “Get Off!” was chosen and will be available for $15 at the i.e.* Start-Up Competition! Thank you, Richmond!
Click here to see some of the other great posters that were created for the event.